RELDATA’s Lanie Kruger Named as One of the Top Women of the Channel

Everything Channel’s CRN Magazine Recognizes Lanie Kruger

PARSIPPANY, New Jersey – July 26, 2010 – RELDATA Inc. (www.reldata.com), the innovation leader in unified block and file storage solutions over iSCSI, today announced that Lanie Kruger, Vice President, Channel and Business Development, has been recognized by Everything Channel’s CRN Magazine as one of the top Women of the Channel. CRN’s annual list recognizes female executives across vendors’ channel organizations, distributors and solution providers for their accomplishments over the past year and the far-reaching impact they are having on the technology industry going forward. This year’s Women of the Channel were chosen by the editors of CRN magazine based on their achievements as executives and the amount of influence they wield over the technology channel.

Kruger has more than 15 years of experience working with channel partners, assisting them with delivering leading edge, competitively priced IT solutions to their customers, while increasing revenue and profitability for their own companies. At RELDATA she has played a key role in developing a successful program designed to strengthen and maintain business partners’ leadership in one of today’s fastest growing IT market segments, unified storage solutions, expected to become a $3 billion market by 2011 according to market research firm IDC.

Since joining RELDATA, Kruger has made significant improvements to the RELDATA Partner Program, including:

• Developed a formal blueprint for channel engagement
• created a consistent plan for nationwide joint marketing programs
• Increased sales competency through innovative training programs, communications portal and onboarding tools

Through her efforts, RELDATA’s partner program delivers significant benefits to partners, including industry-leading margins, quarterly sales incentives, deal registration and protection, co-funded demand generation, professional services revenue opportunities, co-marketing and corporate awareness program, and the opportunity for geographic master distributor relationships.

The success of Kruger’s work is reflected in the growth of RELDATA’s partner program which expanded its membership by 30 percent in the last six months of 2009, with 40 percent of the company’s business driven by new partners. In the first six months of 2010, the company saw a 50 percent increase in value added reseller (VAR) partnerships signed.

“Women hold many prominent executive positions at vendor organizations, distributors and solution provider organizations, providing critical insight and influence when it comes to technology and the channel. We want to honor and congratulate these women for their contributions to the industry and their respective organizations,” said Kelley Damore, VP, editorial director, Everything Channel, parent company for CRN magazine.

"I’m truly honored to be recognized as one of CRN’s Women of the Channel," said Kruger, "At the core of my efforts to strengthen RELDATA’s channel is the desire to understand what our partners need to deliver value to their customers, resulting in relevant programs they can leverage within their own organizations. Our ultimate goal is to make us all successful and capitalize on what promises to be a rewarding market opportunity in the storage technology industry."

The CRN Women of the Channel award is the most recent recognition RELDATA has earned honoring its partner program. In the last six months, RELDATA has received Everything Channel’s Five-Star Partner Program award, and has been named an Everything Channel Emerging Vendor 2010, CRN 100 Coolest Cloud Vendor, and Computer Dealer News Solution Provider to Watch in 2010.

A special feature of the Women of the Channel is in the July issue of CRN Magazine and expanded coverage will be featured online at www.crn.com.

Tweet this: RELDATA’s Lanie Kruger Recognized by Everything Channel’s CRN Magazine as One of the Top Women of the Channel

Follow RELDATA on Twitter at twitter.com/reldata

About RELDATA

RELDATA is the innovation leader in unified block and file storage solutions over iSCSI which cost-effectively enable mid-size and distributed enterprises to nondisruptively consolidate, virtualize and protect data storage, providing highly scalable, cost-effective integrated storage, disaster recovery and high availability solutions. The RELDATA Unified Storage Engine (USE™) platform allows companies to integrate their existing storage infrastructure to minimize the functional compromise of siloed block and file solutions while reducing administration costs and data protection compliance risk, and preserve current storage investments at lower total costs. Founded in 2005 and headquartered in Parsippany, New Jersey, RELDATA solutions are available through a global network of value added resellers. For more information, visit www.reldata.com.

Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at www.everythingchannel.com.

About United Business Media Limited (www.unitedbusinessmedia.com)

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM’s businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists – with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently.

###